Harper’s Bazaar, May 1961

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Fig 11. (1961) ‘The 10 Most Groundbreaking Covers in the History of Vogue’, 2014, http://tmagazine.blogs.nytimes.com/2014/08/21/vogue-magazine-list-10-most-groundbreaking-covers-in-the-history-of-vogue/?_r=0 [accessed 29 March 2015]

Extract from a thesis written by Sofia Arvanius for her final year studying for a BA in Visual Communication titled How has the image of women changed over time in the fashion magazine industry in America, looking specifically at the covers of the US magazine, Vogue, between the years of its first publication in 1892 until the present day?

According to Oloizia we see a different style of magazine cover in figure 11. (Oloizia, 2014) Released in May 1961, parts of Sophia Loren’s face is scattered over the cover, suggesting that the public would be able to recognize her by her lips and eyes alone. This cover is similar to fig. 10 in its abstract, modernist influence. This is another major Vogue cover as it features one of the first ever celebrities to grace the cover of Vogue. This is a major milestone as it paves the way for magazines as we know them today. Furthermore it is an evolution of the Vogue cover in fig. 6 where Toto Koopman appears as the first ever cover girl. The image of the woman here stays far away from floral motifs and expensive clothing, where women spend their days following leisurely pursuits. This cover is bold and adventurous, and we assume that the woman, Sophia Loren, also embodies these personality traits since all we have to do is look at her lips or eyes separately in order to be able to identify this famous celebrity. Again, Vogue is appealing to the fact that most people yearn for more than what they have in their lives. The cover in fig. 11 shows the bold and adventurous life of a celebrity, not the common public who purchase the Vogue magazine. Their readers are still given the opportunity to dream about a different life; the fun and crazy, adventurous life of a celebrity where an individual can be recognised by her eyes and lips alone. (Oloizia, 2014)

Oloizia, J. (2014). The 10 Most Groundbreaking Covers in the History of Vogue. Available: http://tmagazine.blogs.nytimes.com/2014/08/21/voguemagazine-list-10-most-groundbreaking-covers-in-the-history-of-vogue/?_r=0. Last accessed 10 Nov 2014.

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