Vogue Cover March 1912

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Fig. 3 (1912) US Vogue Cover Archive. [online] Available at http://forums.thefashionspot.com/f78/us-vogue-cover-archive-56486.htmlhttp://forums.thefashionspot.com/f78/us-vogue-cover-archive-56486.html [accessed 11 Nov 2014]

Extract from a thesis written by Sofia Arvanius for her final year studying for a BA in Visual Communication titled How has the image of women changed over time in the fashion magazine industry in America, looking specifically at the covers of the US magazine, Vogue,between the years of its first publication in 1892 until the present day?

The image in figure 3 is typical of a Vogue cover of the 1910’s – 1920’s. At this time the magazines were exclusively illustrated rather than photographed, with covers differing in illustration styles. The woman in fig. 3 is draped in an elegant outer cloak with rich colours and fur. Flowers accompanying a woman are common imagery on magazine covers around this time and can be seen in fig. 3. Women and flowers were often juxtaposed to each other due to the thinking of the time that women were supposed to be like flowers; delicate and pretty. The furnishings around the woman appear expensive. The lady is seated on a coach leisurely reading an issue of Vogue. Overall we get the impression of a woman who enjoys the finer things in life; fur, beautiful clothing, expensive furnishing and, of course, Vogue. Vogue is giving an impression of their consumers. Women who read Vogue live privileged lives of luxury. Even the many who were unable to afford this type of lifestyle of luxury can, through this image, fantasize about this dream lifestyle. They may not be able to afford the beautiful furnishings and clothing adorned on the cover, but they can afford Vogue!

Vogue. (2014). From the Archives: Vogue Looks Back at 120 Years of Covers. Available: http://www.vogue.com/869450/from-the-archives-vogue-looks-back-at-120-years-of-covers/. Last accessed 20 Nov 2014.

Vogue. (2014). Vogue Archive. Available: http://www.vogue.com/archive. Last accessed 20 Nov 2014.

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