Fig. 5 (1932) The 10 Most Groundbreaking Covers in the History of Vogue, Available at: http://tmagazine.blogs.nytimes.com/2014/08/21/vogue-magazine-list-10-most-groundbreaking-covers-in-the-history-of-vogue/ [accessed 10 Nov 2014]
Extract from a thesis written by Sofia Arvanius for her final year studying for a BA in Visual Communication titled How has the image of women changed over time in the fashion magazine industry in America, looking specifically at the covers of the US magazine, Vogue, between the years of its first publication in 1892 until the present day?
According to Seven in ‘The First Covers of Vogue’, American Vogue used their first colour photograph on its cover in 1932 which can be seen in figure 5. It shows a lady in a bathing suit and hat, her arms above her head with a beach ball. The colours are bright and eye-catching. It was an innovative move to include coloured photography in a magazine at the time. Prior to this time, Vogue had used illustrations in their magazine exclusively. The editors of Vogue don’t seem to have grasped the potential creative prospects of photography yet for the future as the magazine continue to mainly use illustrations on their covers up until the 1940s. (Seven, 2009)
The woman in the photograph appears to be enjoying herself. Published in July, this was a magazine issue with a summer theme. Perhaps the lady is on vacation. The sky is clear blue and the colours in the photograph make the weather seem warm. We are given the idea that the women of this age are enjoying themselves. She is able to wear hardly anything on the front cover of one of the most popular magazines. She spends her time vacationing. There is no hint that this lady is under the stresses of a household, husband or children, which may suggest that the woman is enjoying her new found freedom away from the home. (Seven, 2009)
Seven, A. (2009). The first covers of “Vogue”. Available: http://obviousmag.org/en/archives/2008/04/the_first_covers_of_vogue.html. Last accessed 10 Nov 2014.